Post 3: UX Design Statement
Urban Arts is a fine art gallery that wants to achieve a relaxed atmosphere that inspires people to want to learn more about art. I want it to feel creative in all different aspects with art that connects a diverse range of people. I don’t want the gallery to feel like a place to just display art i want it to be a way to support different artists and give people a deeper connection with art.
The main problem this gallery wants to address is the perception of traditional fine art galleries feeling dull and intimidating, this gallery aims to break this perception by making an environment that feels creative, approachable and exciting. This will help people to feel more connected with fine art. The gallery will be able to give new artists a chance to get noticed and sell their work, showcasing work from new and upcoming artists will give the gallery a better community.
The usability goals for this gallery app are centred around creating an engaging, memorable experience for each user. I want users to be able to learn from the app. The apps information will be designed to be easily understood, enabling first time users to be able to navigate through the different aspects of the app without feeling overwhelmed. This includes interactive features, easy navigation and information about artwork. I want my app to feel efficient for users that don’t want a time-consuming experience. Therefore, the app will make it easy for users to find the information they are looking for easily and quickly, so they aren’t feeling frustrated with how long it’s taking to find simple information. This will be achieved through clear navigation buttons, organised categories and the ability to search. I want users to feel satisfied after they’ve used this app with the feeling that they have found all the information they were looking for. I want them to feel relaxed yet inspired and educated giving them a good impression of the app whilst also feeling more connected with fine art. The way this will be achieved is through helpful features that support users, a diverse range of artwork that appeals to multiple different people. I want this app to be memorable and leave a lasting impression on users which will encourage them to return and share their experience with friends giving the gallery more engagement. To leave this impression for users i will need to include descriptions of artwork, showing exhibitions. I need to make sure the app is a smooth experience that doesn’t feel stressful and unorganized with lots of errors, i want my app to be quite minimal so that this doesn’t happen including prompts and undo options.
Finally, Urban Arts wants to be known as an approachable, engaging gallery by providing an interactive and informative digital experience that supports different artists and gains a deeper connection with art. The app is dedicated to creating an easy user journey throughout for new users that want to learn about art but also people who have loved art for a long time.